Shopping is discovery now.

SwipeBuy is a TikTok-style product feed built for impulse. Scroll. See something you love. Buy it in one tap. No search bars. No filters. Just the scroll and the spark.

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$100B+
US social commerce in 2026
55%
of users impulse buy while scrolling
3-5x
higher conversion vs. search-based shops

How it works

Three seconds between seeing it and owning it.

01

Open the feed

A personalized stream of trending products surfaces items you didn't know you wanted. Beauty, tech, fashion, culture. All curated by what's moving right now.

02

Swipe through

Each product gets a card with video, price, and one-line pitch. Swipe past what you don't want. Stop on what catches your eye. The algorithm learns your taste.

03

One-tap buy

No cart. No checkout flow. No 5-step forms. See it, want it, tap it, own it. Payment saved. Address saved. Just the impulse and the purchase.

Discovery commerce without the platform lock-in

TikTok Shop proved the model: scroll-based discovery converts better than search. But sellers are locked into one algorithm, one platform, one set of rules. SwipeBuy gives sellers and shoppers the same impulse energy, independently.

  • Products priced in the $15-$30 impulse sweet spot
  • Video-first product cards that sell in seconds
  • Creator-driven recommendations that drive trust
  • No dependency on a single social platform's algorithm
Product discovery Search Feed
Steps to checkout 5-7 clicks 1 tap
Purchase intent Planned Impulse
Content format Static images Short video
Platform lock-in Required None

The future of shopping is one swipe away

We're building the independent home for impulse commerce. No algorithms owned by someone else. No platform that can pull the rug. Just the purest version of discovery shopping on the internet.